Love’s installing cardless fuel system

Sept. 12, 2011
Love’s Travel Stops & Country Stores will install radio frequency identification (RFID) technology at all of its locations

Love’s Travel Stops & Country Stores will install radio frequency identification (RFID) technology at all of its locations.

When combined with a RFID tag in the cab of the truck, this technology will enable fuel transactions without a physical payment card by wirelessly recognizing the truck as it enters the fuel lane. Trucking companies will have greater control over fuel theft and less time will be spent entering information at the fuel pump. Love’s will begin installation at its locations nationwide in the fourth quarter of this year.

Called Fuel Island Manager, the program reduces a driver’s time at the pump because he or she does not need to enter any payment information. Love’s is rolling out the program at more than 270 locations and 100 tire stations in 39 states during the fourth quarter of this year. Fuel Island Manager is a product developed by QuikQ, a software development company based in Franklin, Tenn.

“We are excited about offering our customers a more efficient way to fuel,” said Frank Love, president of Love’s Operating Cos. “With the installation of RFID capability, we will give professional drivers the convenience of fueling without having to use a payment card, and we'll provide trucking companies with a more secure way to manage their drivers’ fuel purchases and reduce potential theft opportunities.”

Any payment system can link up with Love’s RFID technology, the company said.

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Love’s installing cardless fuel system

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