Champion re-brands Luber-finer

Aug. 13, 2010
Luber-finer, a Champion Laboratories brand, is rolling out a new marketing campaign that includes a “progressive” new logo, tagline, advertising program, promotions, website, packaging and sales tools. The new tagline – “Built To Do More” – expresses the company’s core value proposition of going the extra mile for its distributors and customers, said the company

Luber-finer, a Champion Laboratories brand, is rolling out a new marketing campaign that includes a “progressive” new logo, tagline, advertising program, promotions, website, packaging and sales tools. The new tagline – “Built To Do More” – expresses the company’s core value proposition of going the extra mile for its distributors and customers, said the company.

“At Champion, going the extra mile for our customers is part of our corporate DNA,” said John Casanova, vp of sales & marketing. “We offer the highest level of personalized customer care coupled with world-class engineering, manufacturing and logistics expertise. This enables us to build high-quality filters with the highest response and fill rates in the industry. As a result…we’re literally built to do more for our customers than any other.”

The new Luber-finer campaign will roll out in the 3rd quarter of 2010. The new logo, tagline, packaging and other marketing support will be displayed in locations where all Luber-finer products are sold.

Champion noted that Luber-finer has been a global leader in heavy-duty trucking, construction equipment, mining, oil and gas, marine, farm machinery and industrial engine filtration since 1936.

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!