YRC Worldwide has announced two organizational initiatives to streamline its management and customer service.
- YRC Worldwide will bring the management of its two largest subsidiaries— Yellow Transportation and Roadway— under one organization as YRC National Transportation.
- YRC Enterprise Solutions Group has been established to provide transportation and logistics customers access to the services provided by all of YRC Worldwide brands.
In addition, Mike Smid has been named president & CEO of YRC National Transportation.
“Yellow Transportation and Roadway will maintain their strong, independent brands and networks in the marketplace,” Smid said. “The new organization will allow us to respond faster and more efficiently to the changing marketplace by leveraging our resources and experience. We are committed to bringing added value to customers for both brands through enhanced services and stronger supply chain solutions.”
The YRC Enterprise Solutions Group will be led by Greg Reid, executive vp- Enterprise Solutions Group & chief marketing officer.
“The YRC Enterprise Solutions Group will develop strategic solutions leveraging the services of all the YRC Worldwide companies and provide more value to our customers, resulting in additional growth for our operating companies,” said Reid.