Yokohama rolls out new communication campaign

Sept. 3, 2010
Yokohama Tire Corp. has launched SmartSolution, a new communication campaign aimed at commercial tire dealers, fleet owners and truck operators

Yokohama Tire Corp. has launched SmartSolution, a new communication campaign aimed at commercial tire dealers, fleet owners and truck operators. The company said the campaign will highlight Yokohama’s core technologies and how they match up to fleets’ critical requirements of product longevity, efficiency, availability and dependability. It will include advertising in print, dealer materials and a dedicated website.

“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business,” said John Cooney, Yokohama director of commercial sales. “Tires are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well. SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line.”

When it comes to efficiency, for example, Cooney noted that, “Yokohama tires are engineered for unsurpassed fuel efficiency. Our 703ZL drive tire, for instance, offers the deepest tread depth and lowest rolling resistance in its category. We are proud, as well, of the fact that we have eight SmartWay-verified tires to date. These are tires that have been verified for their low rolling resistance and which deliver superior fuel efficiency.”

In July, the company also introduced an interactive Online Fuel Savings Calculator available on its website. It is designed to show fleets how much fuel savings they can achieve with Yokohama’s fuel-efficient tires when compared to competitors’ products.

Now celebrating its 40th anniversary in the U.S., Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo-based Yokohama Rubber Co., Ltd., a global tire manufacturer since 1917. There are more than 4,500 points of sale for Yokohama Tire in the U.S.

“We work hard to build long-term partnerships with our customers based on trust and mutual respect,” Cooney said. “No other supplier can deliver so completely on the aspect of dependability, longevity, efficiency and availability than Yokohama. This is why Yokohama is the SmartSolution.”

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