Gilbarco Veeder-Root names vp of marketing

Travis Bouck has been named vice president of marketing-North America, for Gilbarco Veeder-Root. Bouck will lead the marketing team in positioning and product strategy, business development, and new product introduction.

Among the efforts he will lead is implementing consistent “voice of the customer” activities into the product development process.

“We are very pleased to welcome Travis to our team,” said Mike Schulte, president. “With his strong product development background and marketing leadership skills, Travis will be a great asset to Gilbarco and the industry at large.”

Prior to joining Gilbarco Veeder-Root, Bouck held various leadership positions with the Boston Consulting Group, Honeywell International, and most recently with UTC Fire & Security where he served as director, product management-global fire products.