The NTEA, the association for the work truck industry, has released a new report. The 36-page Channel Relationship and Market Trend Report examines the industry and offers perspectives from truck equipment distributors and manufacturers, the association said.
“The recent evolution of the work truck industry has influenced the way today’s distributors and manufacturers position their organizations for growth and manage their businesses,” said Steve Carey, NTEA executive director. “This report explores the real business results of industry organizations that are re-evaluating their core competencies, reinventing their business models and rethinking the meaning of competition.”
The report contains sections dedicated to distributor and manufacturers that focus on insights into tactics contributing to increased sales volume and market share, detailed information on changing customer bases and competition, in-depth analysis of evolving channel relationships, and perspectives on industry challenges and opportunities.
The report is available to NTEA members free of charge as a pdf document. Print copies are available to members for $199 after the first free print copy per member organization, and to nonmembers for $399. To order a copy, call 1-800-441-6832 or visit Shop NTEA.
