Penske launches mobile website for used trucks

Penske Used Trucks has launched a new mobile website to highlight its selection of commercial heavy-duty semi-tractors, medium-duty straight trucks, light-duty trucks, and semi-trailers.

Available at http://m.penskeusedtrucks.com, the site includes larger navigational items, simple icons and minimal text, Penske said.

“Our full inventory is available on the mobile site and we update it daily,” said Jack Mitchell, vice president-remarketing at Penske Truck Leasing. “On any given day, there are 4,000 box trucks, tractors, trailers and related commercial transportation equipment listed for sale.”

Users can search through the inventory, compare and review vehicles. Tablet users are directed to Penske’s desktop version.

“Traffic to our site from smartphones has tripled over the past two years,” said Ann Cosfol, director of interactive marketing, Penske Truck Leasing. “Our goal with the new mobile site is to provide our customers with the same search, compare and share experience they currently enjoy with our desktop version.”