Yokohama names CFO

Nov. 11, 2013

Naoki Takeda has been named executive vice president and chief financial officer of Yokohama Tire Corp. (YTC). The company also appointed Taketoshi Morita vice president-OE business.

Takeda, who started working for YTC’s parent company, The Yokohama Rubber Co., Ltd. (YRC) in 1988, returns to YTC after 2½ years as GM of YRC’s tire business planning department. In 1993, he worked at YTC as assistant treasurer in finance and accounting. He went back to Japan in 1995 and held several positions, including assistant manager of the Mishima plant (2000). He returned again to YTC in 2010 as CFO and treasurer before going back to YRC in 2011.

“While being the head of Yokohama’s global tire business, Mr. Takeda was also supporting various YTC projects, such as the new Mississippi plant,” said Hamaya. “Now he will not only be supporting but creating more strategic projects for YTC’s future growth.”

Morita moved from Spain to the U.S. to join YTC in the newly created vice president-OE business position, said Hamaya.  Morita began his career with YRC in 1987 and has held several positions, including manager of OE sales (1993), manager of the tire overseas sales department (2002), GM of the Dubai office (2003) and president of Yokohama Iberia (Spain and Portugal) from 2009 to 2013.

“With his experience in YRC’s OE business and overseas sales departments, Mr. Morita will prove to be a great asset for developing new OE opportunities for YTC,” Hamaya said.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...