Accuride streamlines sales and marketing organization

Drew Hofley and Chad Monroe have been named to new leadership roles in the sales and marketing function as part of a streamlining of the organization by Accuride Corp.

The realignment creates greater P&L accountability for its Accuride Wheels and Gunite business units and supports continued executive-level engagement with the company’s key customers, the company said.

Hofley is now vice president-regional sales. He will lead the regional sales team in growing business with regional OEMs, national and regional fleets and warehouse-distributor aftermarket accounts. Prior to joining Accuride in July 2012 as director-sales, Southwest region, Hofley led Booz Allen Hamilton’s U.S. Marine Corps business in the Pacific. 

Monroe is now vice president-OEM sales, marketing and business development. Monroe will work closely with the senior leadership team to expand business with Accuride’s primary OEM customers, both in North America and selectively on a global basis.  Previously, Monroe led Accuride’s investor relations and business development functions.  He joined Accuride in May 2006 from Ford Motor Company, where he held a range of roles in pricing and financial analysis.