Bridgestone Commercial Marketing makes personnel changes

March 6, 2014

Bridgestone Commercial Solutions (BCS) has promoted Matt Loos to director of Truck & Bus marketing and Michelle Lane to director of Off The Road (OTR) marketing. Additionally, Cassandra Kilareski joins the BCS marketing team as senior manager of marketing communications and digital.

“Behind the line of Bridgestone’s quality-driven commercial brands stands a remarkable team of individuals,” said Matthew Stevenson, Vice President of Commercial Marketing for Bridgestone. “Loos and Lane’s leadership in their new roles will continue to drive and support BCS business objectives, and the addition of Kilareski will help to further position Bridgestone as an industry leader.”

In a newly created position, Loos will lead the overall strategy for truck and bus radial tires (TBR) marketing, including product marketing, pricing, programs, training and marketing communications. Lane is expanding her role leading the OTR marketing strategy to include product marketing, pricing, programs, training and marketing communications.

Loos joined the Bridgestone Americas family of companies in 2007 as North American Pricing Manager for the Bridgestone Bandag Tire Solutions group. Since then he has served in positions of increasing responsibility, including marketing program manager and marketing end user channel manager for the Truck & Bus tire division of Bridgestone Commercial Solutions.

Formerly holding marketing positions with Nielsen Media Research and Crestwood Associates, Lane became a Bridgestone teammate in 2005 when she joined the Bridgestone Bandag Tire Solutions group. Her roles as a manager of marketing research, then marketing research and training to channel marketing manager, mining, have prepared Lane for this next phase at Bridgestone, the company said.

With an established career in the commercial trucking industry, Kilareski brings a wealth of experience in the areas of global marketing and communications. Kilareski joins Bridgestone from Navistar and prior to that worked at Mack Trucks. In her new role, Kilareski will develop value propositions for Bridgestone brands and coordinate large digital initiatives in addition to marketing communications and event planning responsibilities.

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