How has the industry changed to attract female drivers?

Sept. 8, 2014

There are carriers that are becoming more aggressive in their efforts to recruit female drivers because of the benefits women bring. Not just as drivers filling a need, but as well-qualified employees who bring a different perspective to the job.

As drivers, women take fewer risks according to Ron Kipling, author of “Safety for the Long Haul.” Kipling credits this trait as being related to differences in the level of testosterone between men and women.

Trucking company executives often tell me that women are better at completing their paperwork and often treat their equipment better than their male counterparts. Regarding communication, women are often viewed as being better with customers, as well. 

As trucks become more driver friendly and the freight is no longer being “fingerprinted” by drivers, the opportunity to become a professional driver extends beyond those who are big, muscular and mechanically minded. The length of haul is getting shorter and time at home is viewed as crucial in attracting and retaining drivers.

Adding women to the driver pool is not just something we should do to fill a need; it’s something we should be doing because we have an opportunity to utilize under-represented potential.

As carriers, you can attract and retain more women and you should WANT to be increasing your percentage of female drivers. Use these suggestions and maybe you can enjoy more safe and conscientious drivers in your fleet.

If you have women drivers working at your company, how do you feel they do as compared to their male counterparts?  Let us know by sharing your stories here.

Sponsored Recommendations

Heavy-Duty Maintenance Checklist

A maintenance checklist can help ensure you hit everything necessary during an inspection. Check out our free downloadable checklist to help streamline your repairs.

Five Ways a Little Data Can Save Your Company Millions

While most trucking and logistics companies rely on cellular to keep their work fleet connected, satellite has the ability to connect anywhere and through small data transmission...

Fleet Case Study: 15% YOY Growth for ITDS

Learn how this small trucking company scaled significantly and maintained outstanding customer service without adding additional people. Sylectus TMS can automate operations and...

Unlocking Fleet Safety & Efficiency: The Managed Service Advantage

Want to boost your fleet's safety and efficiency? Tune in now to discover the power of Managed Services in optimizing your safety program, streamlining operations, and making ...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!