How has the industry changed to attract female drivers?

Sept. 8, 2014

There are carriers that are becoming more aggressive in their efforts to recruit female drivers because of the benefits women bring. Not just as drivers filling a need, but as well-qualified employees who bring a different perspective to the job.

As drivers, women take fewer risks according to Ron Kipling, author of “Safety for the Long Haul.” Kipling credits this trait as being related to differences in the level of testosterone between men and women.

Trucking company executives often tell me that women are better at completing their paperwork and often treat their equipment better than their male counterparts. Regarding communication, women are often viewed as being better with customers, as well. 

As trucks become more driver friendly and the freight is no longer being “fingerprinted” by drivers, the opportunity to become a professional driver extends beyond those who are big, muscular and mechanically minded. The length of haul is getting shorter and time at home is viewed as crucial in attracting and retaining drivers.

Adding women to the driver pool is not just something we should do to fill a need; it’s something we should be doing because we have an opportunity to utilize under-represented potential.

As carriers, you can attract and retain more women and you should WANT to be increasing your percentage of female drivers. Use these suggestions and maybe you can enjoy more safe and conscientious drivers in your fleet.

If you have women drivers working at your company, how do you feel they do as compared to their male counterparts?  Let us know by sharing your stories here.

About the Author

Ellen Voie | President/CEO

Ellen Voie founded the Women In Trucking Association in 2007 and serves as the nonprofit’s President/CEO. Women In Trucking was formed to promote the employment of women in the trucking industry, remove obstacles that might keep them from succeeding, and to celebrate the successes of its members. Ellen was the Manager of Retention and Recruiting Programs at Schneider National, Inc.,

Ellen earned a diploma in Traffic and Transportation Management while employed as Traffic Manager for a steel fabricating plant in 1979.  She is a Certified Association Executive (CAE) with an MA in Communication from UW-Stevens Point, where she completed her research on the complex identities of women married to professional drivers. She holds a Class A CDL. In 2012 Ellen was honored by the White House as a Transportation Innovator Champion of Change

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...