Tracking it

Sept. 9, 2014

Volvo Trucks has opened its first “Customer Experience Track” in North America at its New River Valley assembly plant in Dublin, VA.  It consists of a 1.1-mi. paved road course with an off-highway demo area sited within the tracks’ infield.  The OEM said it was set up “to better enable Volvo to showcase its extensive range of Class 8 vehicles during customer tours and special events at the plant.”

The paved course—complete with banked corners—enables drivers to reach highway speeds with road tractors while the off-highway area offers a variety of surfaces and grades to simulate demanding environments for vocational trucks.  Volvo noted that employees were engaged in the track’s construction.

“The Customer Experience Track is built to simulate real-world driving conditions and provide our visitors with the opportunity to experience firsthand the quality and performance of Volvo trucks,” said Goan Nyberg, president of Volvo Trucks North American sales & marketing.  “Getting behind the wheel to experience our vehicles is the ultimate way to complement a tour of our New River Valley manufacturing facility.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...