“Are You Training to Win?”

Oct. 10, 2014

In today’s training culture many different methods are being discussed, each of them intent on improving performance for the entry-level driver. They focus on performance in operating a vehicle, learning routes and equipment, new rules and regulations, CSA and other safety protocols and company policy and procedure.

What many of them do not include is engaging employees and job ownership which can be pivotal in reducing turnover associated with the culture-shock that happens so often to over the road (OTR) drivers who are new to the industry. In Career and Technical Education, this is what we call the “Affective” learning domain, and it is the most easily overlooked of all the learning domains associated with industry training and adult education. It is also the one that can point a company toward who will stay and who will go and who their “winners” are.

Training must include physical skills (psychomotor) and information (cognitive) which drivers have to get right. The Affective learning domain is where the “why” factor comes in. In the book, “Enhancing Adult Motivation to Learn”, Dr. Raymond Wlodkowski talks about the common, “carrot and stick” approach to learning which emphasizes extrinsic rewards for effort such as grades, eligibility, and money. He says that when adults do not respond to these incentives they are described as lacking ambition, initiative and/or self-direction. The question often asked by adult educators is, “How do I motivate them to learn?” which diminishes the learner's role in the learning process. This model of “we”/”them” supposes the learner as an inert helpless victim until molded by the superior instructor.

About the Author

Brandon Wooden | Curriculum Coordinator

With over 20 years of experience in the transportation industry, Wooden currently serve as the Curriculum Coordinator for Crowder College’s Transport Training program in Neosho, Missouri. He is responsible for developing and supervising the commercial motor vehicle, entry-level driver training curriculum and training methods.

Wooden earned his driver certification from Crowder and began driving for Sitton Motor Lines in 1993.  He subsequently worked as a driver trainer at McKee Foods (a.k.a. Little Debbie) for 17 years before taking a full-time instructor position at Crowder in 2012.

Wooden received a Master’s degree in career and technical education from the University of Central Missouri and is currently pursuing an Education Doctorate in Adult Education and Lifelong Learning from the University of Arkansas. He regularly speaks on the subject of adult education, training methodology, motivation and coaching, and is also involved in research in training methodology for the truck driving industry.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...