Fleetowner 4781 Blackknight2a

Joust thee not

Jan. 8, 2015

Chivalry isn’t dead—not as long as truckers proudly roll. No wonder Jerome Lobo, who drives for Prime Inc., opted to personalize his 2012 Freightliner Cascadia as a knight in truly shining armor.

Lobo dressed the truck nobly, in graphics depicting fanciful medieval times of castles and dragons, and thence dubbed his high-powered steed “The Black Knight.” His imagination and elbow grease paid off royally when the valiantly attired squire was named the 2014 Grand Champion of the annual “Reader’s Rigs” truck-show-in-print competition staged by our sister publication, American Trucker.

“The image of the noble knight stands for a lot of things to me: honor, integrity, courage, and respect,” Lobo advised. “It’s an image that I believe many truck drivers like me try to live up to. That’s why truck drivers were called ‘knights of the road’ in the past.”

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!