Fleetowner 5038 Pridetransport

Pride Transport adopts Driver Retention Model from Omnitracs Analytics

March 9, 2015

KISSIMMEE, FL. Pride Transport, Inc. has implemented Omnitracs Analytics’ Driver Retention Model across its entire fleet, according to Omnitracs Analytics, a business unit of Omnitracs LLC. Within the first six months of implementation, Pride Transport reported a reduction of its driver turnover rate to 85% and a return on investment of 714%. The announcement was made on Sunday as the Truckload Carriers Association annual conference prepared to officially open here near Orlando, FL.

By analyzing a fleet’s historical data, Omnitracs Analytics’ Driver Retention Model is designed to identify patterns and/or changes in driver behavior that correlate with voluntary terminations likely to occur in the near future. This helps to enable fleets to better identify drivers that are most likely to leave the company voluntarily. There are also recommended coaching plans for the fleet to follow to mitigate their risks.

“The results Pride Transport has experienced after deploying our Driver Retention Model are similar to the results our other customers have reported, validating how critical predictive analytics technology is to a fleet’s operations,” said Dean Croke, vice president of Omnitracs Analytics. “We are proud to have been selected by Pride Transport, a leading fleet in the refrigerated space, and look forward to supporting them in their ongoing efforts to reduce driver turnover and boost efficiency and profitability fleet wide.”

“At Pride Transport, we pride ourselves on being a leading innovator in the transportation space and are always seeking new tools to helps us improve our operating effectiveness,” said Jay England, CEO of Pride Transport. “Prior to deploying Omnitracs Analytics, we were experiencing high turnover rates but couldn’t pinpoint the exact reason behind it, due to the lack of technology in this area. We sought a solution that would help us retain drivers, while also improving safety of the fleet. After consulting with several like-minded fleets, we selected Omnitracs Analytics’ Driver Retention Model and have been extremely impressed with the initial results. This technology has been instrumental in helping us reduce driver turnover and will continue to be a big part of our retention program.”

Pride Transport was founded in 1979 by Jeffrey England. Three decades after its founding, Pride Transport projects revenues of $130 Million for 2014. Jay England joined the company in 1990 and became CEO in 2011.

About the Author

Wendy Leavitt

Wendy Leavitt joined Fleet Owner in 1998 after serving as editor-in-chief of Trucking Technology magazine for four years.

She began her career in the trucking industry at Kenworth Truck Company in Kirkland, WA where she spent 16 years—the first five years as safety and compliance manager in the engineering department and more than a decade as the company’s manager of advertising and public relations. She has also worked as a book editor, guided authors through the self-publishing process and operated her own marketing and public relations business.

Wendy has a Masters Degree in English and Art History from Western Washington University, where, as a graduate student, she also taught writing.  

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