CRST implements second pay increase as part of "culture change"

March 13, 2015

A pay increase worth $10 million overall is accompanying what CRST Expedited, Inc. – the largest of eight divisions within trucking conglomerate CRST International – describes as a company-wide “culture overhaul” implemented in mid-2014.

Cameron Holzer, president of CRST Expedited, said this latest pay increase – which went into effect back on Jan. 15 – follows a previous $10 million driver pay hike 15 months ago.

“The raises are designed to reward experienced drivers and incent driver tenure in a highly competitive marketplace,” he noted in a statement. “As the driver shortage worsens the competition for qualified, experienced drivers continues to increase. As CRST continues to grow, we need to invest in our drivers to retain and grow our fleet.”

He added that CRST is also implementing a “culture-changing initiative” focused on improving the driver experience and reducing driver turnover.

Dubbed the “Gold Rules,” the new initiative emphasizes a corporate culture that centers on meeting all driver needs, which centers on providing regular driver home time and increased pay.

Since the initiative began eight months ago, driver turnover has declined by 20%, Holzer emphasized.

“We believe that the combination of our culture-changing ‘Gold Rules ‘initiative, plus the pay increase will make CRST a great place for drivers to build their careers” he stressed. “Additionally, we believe, the entire industry will need to increase wages for drivers in order to ease the perpetual driver shortage.”

CRST as a whole currently employs 7,000 company drivers, independent contractors, and office personnel across the U.S. and is projecting revenues will top $1.5 billion this year.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...