Luber-finer launches Luber-finer University

March 25, 2015

LOUISVILLE. In addition to displaying its line of filtration products, Luber-finer is kicking off Luber-finer University online training this week at the Mid-America Trucking Show.

“We are thrilled to be returning to the Mid-America Trucking Show this month,” said Alex Arango, Heavy-Duty Brand Manager. “MATS will be an outstanding opportunity for us to meet with the industry representatives and the trucking professionals we value as our customers. We have some great products to talk about.”

Luber-finer University is an online training academy focused on providing in-depth education on the Luber-finer line of filtration solutions, sales process insights, and a comprehensive guide to providing the highest level of customer service, the company said.

Also at MATS, Luber-finer is showing its Time Release Technology oil filter line, which has been engineered to help reduce escalating maintenance costs by extending oil-change intervals and increasing the protection against oil degradation in modern diesel engines.

In addition, visitors to the Luber-finer booth can see its ExtremeClean HD Premium Cabin Air Filters with Arm & Hammer Baking Soda odor absorption and carbon activation technology that cleans cabin air while eliminating odors and allergens such as bacteria, pollen, smog and dust.

“MATS is a great opportunity to meet our customers and to discuss the challenges they face on a daily basis,” said Arango. “It is important for us to work closely with our customers to provide the quality service and filter solutions that will help them be successful.”

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