BettsHD names Ed Powderly vice president of sales

BettsHD has appointed Ed Powderly as vice president of sales. Most recently, Powderly was business development manager, aftermarket, for Hendrickson USA, the company said.

Powderly will report to Betts Company president and COO Bill Betts, who responsible for all sales activities at BettsHD.

“Ed comes to BettsHD as an experienced sales and marketing leader trained and developed by highly regarded heavy duty manufacturing companies,” Betts said. “We are thrilled to welcome Ed to our team and further contribute to his legacy of success.  His proven track record in aftermarket parts sales, marketing, and distribution leadership will help grow our business.”

Since 2011, Powderly was responsible for the aftermarket sales organization which represents all Hendrickson product lines including truck, trailer and auxiliary axle parts, springs and bumper products. He joined Hendrickson in 2004 as a key member/leader of the truck aftermarket marketing team, the company said.

Prior to Hendrickson, Powderly worked for Old World Industries, where he served as a brand manager for PEAK antifreeze. He began his career at Tenneco Automotive as a product manager in the company’s aftermarket performance group.