• Fleet Advantage launches tariff-readiness program

    Fleet Advantage launches a tariff-readiness program to help fleets mitigate costs amid rising tariffs, offering protection and guidance for upcoming price adjustments.
    April 10, 2025
    3 min read
    62909242 | Palms | Dreamstime.com
    Fleet Advantage launches tariff-readiness program to mitigate costs for heavy truck fleets amid new tariff announcements

    New tariffs were announced on multiple U.S. trading partners, including Canada and Mexico. These duties follow tariff increases earlier this year on imported goods from mainland China as well as increased tariffs on imports of steel and aluminum from sources worldwide. With almost half of U.S. Class 8 heavy truck sales produced in Mexico, all else equal, the proposed 25% tariffs on Mexico would influence truck imports and exports as well as manufacturing, pricing, profitability, and volume. In a survey polled this week, 41% of industry professionals said they believe the tariffs will go into effect this year, and only 11% believe we will not see any tariffs this year (47% unsure).

    To help organizations with transportation fleets plan for any price adjustments on heavy-duty trucks from OEM partners, Fleet Advantage recently launched a tariff-readiness program designed to provide relief and support for these organizations.

    Key highlights of Fleet Advantage’s tariff-readiness program include:

    • Protection from tariff-related fees: All trucks currently scheduled for production on or before May 16, 2025 (depending on OEM), are protected from any tariff-related fees.
    • Optimal ordering period: Based on feedback from all OEMs, to avoid high-cost increases and inefficiencies, it is recommended to place orders and build between now and May 30, 2025.
    • Cost savings: Fleet Advantage can help organizations save over $4 million on 100 trucks, considering the full timeline from June to July 2025.
    • Additional custom program options and savings are available through a consultative session with Fleet Advantage.

    See also: Fleet Advantage expands trailer lease options

    Each of the major truck OEMs has announced slightly varying schedules, imposing a cascade of leveled or tiered price increases between May and July. Ordering trucks in these time periods could greatly impact the per-truck price.

    In the same survey referenced above, nearly half of the executives polled (47%) said they are aware of the OEM schedule of tariff-related price adjustments planned for the phased approach over the next few months. The majority (53%) believe the tariffs will be in effect for the next one to two years, and only 29% of respondents said they have a tariff plan in place to address price adjustments on truck costs.

    “We understand the concerns of our client partners regarding the possible cost increases from these tariffs,” Brian Holland, president and CEO of Fleet Advantage, said. “Our tariff-readiness program is designed to provide immediate relief and strategic guidance to ensure that corporate fleets remain operational with business flexibility in mind. By planning ahead, our clients can mitigate economic and financial risks and capitalize on opportunities, ensuring long-term stability and success.”

    About the Author

    Jenna Hume

    Digital Editor

    Digital Editor Jenna Hume joined FleetOwner in November of 2o23 and previously worked as a writer in the gaming industry. She has a bachelor of fine arts degree in creative writing from Truman State University and a master of fine arts degree in writing from Lindenwood University. She is currently based in Missouri. 

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