RoadPro to introduce Rewards community at MATS 2017

March 22, 2017
RoadPro announced it will introduce Rewards, a new lifestyle loyalty community that will give drivers a chance to get engaged and be rewarded.

RoadPro announced it will introduce Rewards, a new lifestyle loyalty community that will give drivers a chance to get engaged and be rewarded.

According to the company, RoadPro Rewards is an on-the-go lifestyle loyalty community. Members will earn points for brand engagement and redeem those points for lifestyle rewards such as digital entertainment, gift cards, charitable donations, swag, and auction participation.

“RoadPro Family of Brands is about the lifestyle of truckers. RoadPro Rewards will give drivers a chance to join a community that will fuel their passion, empower them with knowledge, and enrich their on-the-go lifestyle,” said Charles White, vice president of brands and marketing for RoadPro Family of Brands. “We want drivers to be rewarded for engaging with and learning more about the products, brands, and services that are important to their safety, connectedness, comfort and overall productivity while on the road.”

Accompanying this new lifestyle community will be new-to-market MobileSpec products with a fresh look across charging, audio and protection categories. Diagonal from Mobile Spec, RoadPro guests will have the opportunity to see what’s new in mounting devices and accessories in the Bracketron - TruckerTough display area. In addition, CB products from brands like Wilson and RoadKing will be featured.

“Between the launch of RoadPro Rewards and great, new MobileSpec products and brand refresh, the RoadPro booth will be a hub for fun, excitement and innovation. As always, we look forward to interacting with truckers on a personal, face-to-face level and welcoming them into the RoadPro community,” added White.

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!