The videos are not only focused on features and benefits, but some will provide step-by-step instructions to guide viewers through correct installation and modification procedures for poly and stainless steel quarter fenders. The first three videos in the series were recently released and include:
• Poly Quarter Fender Features & Benefits Overview – Showcases design features of BettsHD’s poly quarter fenders, including an overview of mounting cradle and tube, anti-spray ribs, panel reinforcing bead and AccuSeal clamp.
• Poly Quarter Fender Left to Right-Hand Conversion – Provides step-by-step instructions for converting a BettsHD quarter fender from one hand to the other. The ability to convert quarter fenders reduces the number of SKUs needed in stock by allowing for easy conversion.
• Stainless Steel Quarter Fender Overview – Provides an overview of BettsHD’s stainless steel quarter fenders, including features such as all stainless steel hardware and symmetrical design to maximize product lifecycle.
“Our customers have embraced video as a source for product training and information,” said Ed Powderly, vice president sales for BettsHD. “This video series presents a tremendous opportunity to get the most value out of the BettsHD product line by understanding the product features and benefits.”
BettsHD plans to release additional videos in the series over the next three months. The videos can be accessed via the BettsHD YouTube channel.
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