Wix Filters launches cabin air product line

July 14, 2016

Wix Filters announced it is launching cabin air filters enhanced with Microban antimicrobial product protection. According to the company, the filters in the new line are protected from the growth of bacteria, mold and mildew to help keep negative elements from entering a vehicle’s interior, and keep cabin air fresh for the lifetime of the product.

“We are absolutely thrilled to offer this product to our customers,” said Donald Chilton, vice president of product management for Wix.  “Americans were stuck in traffic for eight billion hours last year, and for that amount of time, you want to know you’re breathing the cleanest, freshest air possible. Elevating our filter media with Microban product protection does just that, and places Wix at the top of the industry.”

“Microban specializes in partnering with companies to keep products cleaner and fresher for longer,” said Lance Fox, senior director at Microban International. “Leveraging our experience in the healthcare and aerospace industries, the application of Microban technology in air filter media offers consumers an innovative solution to a potential problem that impacts their lives every day. It is a pleasure to partner with WIX, a leader in the automotive industry, in this endeavor.”  

According to the company, Microban antimicrobial technology helps to inhibit the growth of microbes by attaching to the cell wall and disrupting normal cellular function. This leads to the eventual breakdown of the cell and a reduction in the number of microbes on the treated surface. As a result, the filters and the air inside the vehicle remain cleaner longer.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

How to Maximize Fleet Management with Vehicle Bypass

Join us on February 18th to discover how vehicle bypassing can improve fleet safety, boost efficiency, and enhance driver satisfaction while saving time and money.

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.

Mitigate Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Uniting for Bold Solutions to Tackle Transportation’s Biggest Challenges

Over 300 leaders in transportation, logistics, and distribution gathered at Ignite 2024. From new products to innovative solutions, Ignite highlighted the importance of strong...