• Picture this: High-energy opener at Omnitracs Outlook 2016

    Helping create an analogy for visualizing the future of trucking, artists speed-painted and performed songs including The Rolling Stones' "Start Me Up" and Tom Cochrane's "Life Is a Highway" at the opening session of Omnitracs Outlook 2016.
    Feb. 2, 2016

    DALLAS. Helping create an analogy for visualizing the future of trucking, artists speed-painted and performed songs including The Rolling Stones' "Start Me Up" and Tom Cochrane's "Life Is a Highway" at the opening session of Omnitracs Outlook 2016.

    The painters crafted images of singers Willie Nelson and Mick Jagger, the latter notably done upside-down before being flipped over at the end. Images of San Francisco's Golden Gate Bridge and New York's Statue of Liberty next to the Omnitracs name gave a coast-to-coast message to the company's U.S. operations, now headquartered in Dallas. 

    About the Author

    Aaron Marsh

    Aaron Marsh is a former senior editor of FleetOwner, who wrote for the publication from 2015 to 2019. 

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