Operations

Picture this: High-energy opener at Omnitracs Outlook 2016

Feb. 2, 2016

Helping create an analogy for visualizing the future of trucking, artists speed-painted and performed songs including The Rolling Stones' "Start Me Up" and Tom Cochrane's "Life Is a Highway" at the opening session of Omnitracs Outlook 2016.

Aaron Marsh

DALLAS. Helping create an analogy for visualizing the future of trucking, artists speed-painted and performed songs including The Rolling Stones' "Start Me Up" and Tom Cochrane's "Life Is a Highway" at the opening session of Omnitracs Outlook 2016.

The painters crafted images of singers Willie Nelson and Mick Jagger, the latter notably done upside-down before being flipped over at the end. Images of San Francisco's Golden Gate Bridge and New York's Statue of Liberty next to the Omnitracs name gave a coast-to-coast message to the company's U.S. operations, now headquartered in Dallas.

About the Author

Aaron Marsh

Before computerization had fully taken hold and automotive work took someone who speaks engine, Aaron grew up in Upstate New York taking cars apart and fixing and rewiring them, keeping more than a few great jalopies (classics) on the road that probably didn't deserve to be. He spent a decade inside the Beltway covering Congress and the intricacies of the health care system before a stint in local New England news, picking up awards for both pen and camera.

He wrote about you-name-it, from transportation and law and the courts to events of all kinds and telecommunications, and landed in trucking when he joined FleetOwner in July 2015. Long an editorial leader, he was a keeper of knowledge at FleetOwner ready to dive in on the technical and the topical inside and all-around trucking—and still turned a wrench or two. Or three.

Aaron previously wrote for FleetOwner.