Podcast: Ford Pro on work truck TCO, the journey to zero downtime

Ford Pro's Eric Rice describes the latest work truck trends: driver assistance, predictive maintenance, the technician shortage, and more.
Feb. 11, 2026

Modern work trucks often need to serve as more than just a sturdy body. They need to be power stations and mobile offices—and need to be operational as often as possible. To keep up, work truck OEMs have to evolve, constantly reinventing their strategies for advanced driver assistance systems, predictive maintenance, and beyond.

To explain how that is happening in 2026, Ford Pro's Eric Rice, general manager of U.S. fleet sales, details the industry's latest trends.

Catch this episode of The Fleet Lead podcast here or search for The Fleet Lead on your favorite podcast app.

Timestamps:

  • 02:23 - Total cost of ownership
  • 07:35 - Advanced safety tech
  • 11:35 - The technician shortage
  • 16:30 - Machine learning for actionable data
  • 18:30 - Race to zero downtime
Contributors:

About the Author

John Hitch

Editor

John Hitch is the editor-in-chief of Fleet Maintenance, providing maintenance management and technicians with the the latest information on the tools and strategies to keep their fleets' commercial vehicles moving. He is based out of Cleveland, Ohio, and was previously senior editor for FleetOwner. He previously wrote about manufacturing and advanced technology for IndustryWeek and New Equipment Digest.

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