The H J Heinz Co, the owner of food brands including Ore-Ida frozen potatoes, plans to make a number of changes in its United States business structure as part of the company's transformation of its North America operations into a more effective, efficient, and customer-focused operation after the recent transaction with Del Monte.
Heinz is reorganizing its US operations into two business units: Heinz US “Away from Home” (focused on Heinz's restaurant and on-the-go eating businesses) and Heinz US “Consumer Products” (centered on the company's retail businesses in ketchup, condiments and sauces, and frozen meals and snacks). These two business units will have full responsibility for all related business functions, including marketing, sales, finance, and the supply chain.
Jeff Berger has been appointed Away from Home president, and Dave Moran has been appointed president of Consumer Products. Moran had previously been president of Heinz Sales Co. Berger and Moran will report to Neil Harrison, executive vice-president and president and chief executive officer of Heinz North America. Jim Krushelniski will continue as president of Heinz Canada, reporting to Harrison. Structural changes will not affect Heinz Canada.
Casey Keller has been appointed chief growth officer, responsible for identifying new global growth initiatives and for prioritizing the company's best short-term and long-term product opportunities. He previously served as managing director of the US ketchup, condiments, and sauces category. He will report to a new global Operating Council, consisting of Johnson and Heinz's four regional presidents worldwide.
