To help ice Dreyer’s bid, Nestlé may end venture

May 22, 2003
Nestlé likely will abandon a Dreyer’s Grand Ice Cream venture that regulators said would harm competition, according to a Houston Chronicle newspaper
Nestlé likely will abandon a Dreyer’s Grand Ice Cream venture that regulators said would harm competition, according to aHouston Chronicle newspaper article.

Attempting to gain approval for its $2.8 billion acquisition of Dreyer’s, Switzerland-based food maker Nestlé reportedly will end an arrangement Dreyer’s has with Mars to make ice cream flavored with Snickers and M&Ms, to allay worries about the two candy producers’ collaboration. After the United States Federal Trade Commission initially voted against its purchase of Oakland CA-based Dreyer’s, Nestlé agreed to sell three Dreyer’s brands to CoolBrands International.

The acquisition of Dreyer’s, which has a delivery system that helped make it the leading US brand, would boost Nestlé’s share of the US ice cream market from less than 10% to 18%. Nestlé, which produces Häagen-Dazs, is vying with Unilever—maker of Ben & Jerry’s, Good Humor, and Breyers ice cream—for control of the $25 billion world ice cream market. Unilever maintains 19% of the US market.

Nestlé could take up to six months after it completes the Dreyer’s transaction to end the venture with Mars. Seeking to protect its trade secrets, Mars is not against severing its ties to Dreyer’s, the article said.

About the Author

from staff and wire reports

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!