CoolBrands sells frozen brands to J & J

Sept. 1, 2007
J & J Snack Foods Corp has acquired the Whole Fruit sorbet and Fruit-A-Freeze frozen fruit bar brands, along with related assets including a manufacturing

J & J Snack Foods Corp has acquired the Whole Fruit sorbet and Fruit-A-Freeze frozen fruit bar brands, along with related assets including a manufacturing facility in Norwalk CA, from a subsidiary of CoolBrands International Inc. J & J owns and manufactures Luigi's Real Italian Ice and licenses the Minute Maid brand name for frozen novelty products.

The acquired brands had been experiencing declining sales for several years with sales of about $10 million in 2006.

J & J has manufacturing facilities in Pennsauken, Bridgeport, and Bellmawr NJ; Scranton, Hatfield, and Chambersburg PA; Carrollton TX; Atlanta GA; and Vernon CA.

Based in Markham, Ontario, CoolBrands said its operations now consist of contract production of ice cream and frozen yogurt at a Russellville AR plant. That site employs 37 of the 40 remaining CoolBrands workers.

The company also can no longer make frozen treats using the Crayola and Godiva brands after it defaulted on licensing agreements.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...

Fleet Industry Benchmarks: How does your fleet stack up?

Discover how your fleet compares to industry benchmarks and gain insights from a 2024 Benchmarking Report on maintenance spend, turnaround time, and more. Join us to identify ...

Build a Tolling Program to Manage Toll Fees and Risks

Fleets looking to effectively manage their operational costs should consider their tolling costs. Download the PrePass whitepaper, “Build a Tolling Program to Manage Toll Fees...

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...