CoolBrands to ÔEndulgeÕ the carb-conscious

Sept. 11, 2003
CoolBrands International Inc has announced an agreement with Atkins Nutritionals Inc to manufacture, sell, and distribute an expanded lineup of Atkins
CoolBrands International Inc has announced an agreement with Atkins Nutritionals Inc to manufacture, sell, and distribute an expanded lineup of Atkins Endulge ice cream products in the United States and Canada. Atkins Endulge is formulated with no sugar added to control carbohydrates.

Initially, CoolBrands will market various flavors of the ice cream in pint-size containers, as well as ice cream bars, fudge bars, and other frozen snacks. Future line extensions are planned for soft-serve ice cream and bulk ice cream for foodservice applications.

About the Author

from staff and wire reports

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Downtime is expensive. This guide shows you how to keep your eet running, reduce repair surprises, and protect your margins—because when your trucks aren’t moving, you’re not...
Learn how fast oil changes can optimize vehicle downtime for fleet owners. Improve revenue and employee productivity while ensuring customer satisfaction with efficient maintenance...
Unlock proven strategies to streamline operations, lead your team, and keep your eet moving forward – all in one guide.
Commercial fleets bear a heavy burden from economic uncertainty, operational costs, and litigation risks. In-cabin video technology offers opportunities to reduce fleet expenses...