New corporate and railway subsidiary logos and a new name for its railway subsidiary — BNSF Railway Co — were unveiled January 24 as Matt Rose, Burlington Northern Santa Fe Corp chairman, president, and chief executive officer, rang the closing bell at the New York Stock Exchange. The corporation, one of the world's top transporters of intermodal traffic, will retain both its name and ticker symbol.
The new BNSF identity will be phased in over a period of time. It will appear on locomotives and other rolling stock, stationery, signage, the BNSF web site, logo merchandise and other promotional items.
In other news, BNSF reported record quarterly earnings of $0.91 per share, a 49% increase over fourth-quarter 2003 earnings of $0.61 per share.
Fourth-quarter 2004 freight revenues rose $464 million, or 19%, to a quarterly record of $2.92 billion compared with 2003 fourth-quarter revenues of $2.46 billion. Consumer Products revenues climbed $212 million, or 22%, to a quarterly record of $1.18 billion as a result of double-digit increases in the international intermodal, perishables, and truckload sectors.
