• FEMSA to distribute Coors Light in Mexico

    Coors Brewing Co and Cerveceria Cuauhtemoc Moctezuma SA de CV (CCM) have reached an agreement that will make CCM the exclusive importer, distributor, marketer, and seller of Coors Light beer in Mexico.

    Coors Brewing Co and Cerveceria Cuauhtemoc Moctezuma SA de CV (CCM), a subsidiary of FEMSA Cerveza SA de CV and an indirect subsidiary of Fomento Economico Mexicano SA de CV, have reached an agreement that will make CCM the exclusive importer, distributor, marketer, and seller of Coors Light beer in Mexico.

    This renewable agreement is for an initial term of 10 years. For Coors, it provides access to a commercial and distribution network that could accelerate growth of its Coors Light brand in the Mexican market. For FEMSA Cerveza, the agreement provides an imported light beer that fits with its portfolio.

    Coors Brewing Co is the third-largest United States brewer and the ninth-largest brewer in the world. Coors Light is the company’s largest brand, and is the seventh-largest beer brand in the world.

    About the Author

    from staff and wire reports

    Voice your opinion!

    To join the conversation, and become an exclusive member of FleetOwner, create an account today!

    Sign up for our free eNewsletters

    Latest from Refrigerated Transporter

    World Refrigeration Day
    This theme for this year’s World Refrigeration Day was “cool skills,” a celebration of the range of temperature-controlled industry skill that make modern life possible, GCCA reported.
    “Temperature-controlled logistics is a varied and fulfilling career choice for people who are solutions-focused and embrace innovation,” association’s president and CEO says.
    UniPro
    UniPro Foodservice is the leading foodservice distribution network in the United States, comprising more than 475 companies, each marketing the products and services provided by UniPro Foodservice.
    Commercial Meat Company in Pico Rivera, California, joins Georgia-based foodservice distributor cooperative, which is comprised of more than 475 companies.
    Lineage
    lineage_port_of_seattle_facility
    The company’s Garfield location now is its first certified customs-bonded cold storage warehouse in Washington, helping customers navigate the complexity of global trade.