Happy cows

Clover Stornetta Farms and its mascot Clo the Cow have been prominent figures in Sonoma County for more than three decades. The friendly image of Clo can be seen on billboards and Clover trucks across the North Bay, and most recently as far south as the Monterey Bay peninsula and as far east as Sacramento. It is Clo's welcoming face and funny sayings that have captured the consumer's attention, but what's behind the Cow keeps the consumers coming back for more product.

Since Clover Stornetta Farms' inception in 1977, the company has committed itself to bring consumers the best products available while continuing to work with the producers to keep family farming alive and viable in Northern California. This is best represented in the North Coast Excellence Certified (NCEC) program that Clover instituted in 1994, which has become a national benchmark for achieving the highest quality milk products through a third-party certification system.

NCEC is designed to reconnect the consumer to the local dairy families and give them the opportunity to make an informed choice on the purchase of their dairy products. The major features of NCEC are quality of the milk based on coliform counts; standard plate counts and somatic cell counts; rBST (a genetically engineered bovine growth hormone that stimulates milk production) free milk; preservation of the family farm through progressive farm practices; and sustainable agriculture practices that are described as being economically viable, environmentally sound, and socially responsible.

Continuing to expand on its philosophy, in 2000 Clover Stornetta Farms became the first dairy in the United States to be awarded the American Humane Association's Free Farmed label for humanely produced dairy products. This means that Clover cows are free from unnecessary distress, fear, pain, injury, discomfort, hunger, or thirst. Clover is the only dairy in California to be awarded with this certification.

In 2004, Clover achieved another first for dairies in California; it was awarded the Hazard Analysis Critical Control Point (HACCP) certification. HACCP is a food safety program and management tool that provides a structured and scientific approach to the control of product safety. This certification ensures that the consumers receive the highest quality milk possible, while maintaining sustainable and humane agriculture practices.

Clover also has embarked on a path toward a more sustainable future. The company is in the process of auditing its daily business practices to find areas to reduce emissions while streamlining operations to make the company more efficient.

Clover Stornetta Farms has worked hard to connect the consumer with producers. It believes this is the best way to keep the rich lands of Sonoma County and beyond sustainable for future generations. Clover will continue to implement programs that reflect the deep-rooted values that have continued to prosper for more than three decades. Clover's full line of conventional and organic dairy products can be seen throughout California in upscale grocery stores and restaurants.

Fleet logistics —

• Clover Stornetta Farms
  91 Lakeville St, Petaluma, CA 94954
  Clover Stornetta Farms is a locally owned and operated dairy processing plant in Northern California. The company says it works closely with family farmers in the Sonoma, Marin, and Mendocino Counties to bring consumers the cleanest, tastiest, and best quality dairy products on the market.

Graphic service provider —

• Corporate Identity Systems
  1342 San Mateo Ave, South San Francisco, CA 94080