H-E-B to drive home Ôbuckle-upÕ message

Nov. 17, 2003
Texas is part of a national effort to reduce deaths and injuries from traffic crashes. From November 18 to December 1, state troopers, police officers,
Texas is part of a national effort to reduce deaths and injuries from traffic crashes. From November 18 to December 1, state troopers, police officers, and sheriffsÕ deputies throughout Texas will be cracking down on drivers and passengers who arenÕt using safety belts.

As part of this Click It or Ticket campaign, motorists on Texas streets and highways now will also be seeing mobile buckle-up reminders on 2,200 H-E-B trucks. San Antonio -based H E Butt Grocery Co will display Click It or Ticket decals in English or Spanish on their fleet, which travels more than 50 million miles each year.

The grocery company plans to keep large Click It or Ticket decals on rear doors of their trucks for at least three years. The annual advertising value of the H-E-B contribution is estimated at $13 million.

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