Elite unveils new corporate name, branding

July 1, 2003
Elite International Transportation Inc is unveiling a new corporate brand and is implementing a new product naming convention that offers a more precise

Elite International Transportation Inc is unveiling a new corporate brand and is implementing a new product naming convention that offers a more precise representation of its integrated suite of products and services. The company is also adopting the name of its parent company, Elite Group Inc, under which all of Elite's business units — including freight forwarding, customs brokerage services, and warehousing — will operate. Elite's new branding and name does not reflect any change in the company's leadership or structure.

This new corporate identity includes a complete redesign of the firm's web site, marketing materials, and a new slogan: “Global solutions. Smart logistics.”

Elite is also unveiling a new naming convention for its unified suite of technology offerings:

  • SmartTracking — Provides global access to shipment's events and details through a Web-based interface.

  • SmartDocs — Generates bills of lading, commercial invoices, packing lists, export declarations, and other documents for export shipments.

  • SmartReports — Allows users to have each report scheduled for execution and delivery via e-mail weekly, monthly, or daily.

  • SmartDashboard — Displays statistics, such as freight price per pound, price per TEU, and average weight per TEU for a chosen period of time.

  • SmartAlerts — Allows users to set up and receive alerts for any status update, including changes to estimated or actual dates for shipment events such as cutoff, sailing, arrival, and cargo release dates.

  • SmartShip — Allows users to schedule shipments via a Web-based customer portal, Online Access. Booking requests are then transmitted to the appropriate carrier.

  • SmartControl — Manages critical inventories in real time, providing a seamless, end-to-end, distribution network.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...