Safeway Stores will deploy EutelTRACS

Qualcomm Inc has announced that Safeway Stores plc, one of the leading grocery retailers in the United Kingdom, has selected Qualcomm to deploy the EutelTRACS mobile communications and tracking system throughout its entire fleet.

Under terms of the agreement, Qualcomm Wireless Business Solutions Europe will provide communications equipment and services to Safeway's fleet over the EutelTRACS network. EutelTRACS is the service name in Europe for Qualcomm's OmniTRACS mobile communications system that uses Eutelsat SA satellite and network services.

The combination of Qualcomm's system and Safeway's Integrated Transport Management System enables Safeway to manage its distribution resources and performance data in real-time. This control will assist Safeway in optimizing fleet utilization, reducing unproductive mileage, improving safety, and reducing environmental impact through close scrutiny of both vehicle and driver fuel performance.