Ad revives 60-year-old pledge

March 1, 2002
American Trucking Associations has renewed the industry's pledge to help keep America safe with a one-day national advertising campaign featuring a reprint

American Trucking Associations has renewed the industry's pledge to help keep America safe with a one-day national advertising campaign featuring a reprint of a post-Pearl Harbor ad that ATA ran nationally 60 years ago.

The original ad from 1942 features a truck driver under the headline “They'll Never Bomb Us Out,” pledging “trucks will always get through!”

In the 2002 ad, ATA Chairman David G McCorkle and President and Chief Executive Officer William J Canary issue “A Continued Promise for a Safer America” and give their word that “the men and women of America's trucking industry pledge to do their part to keep America safe and secure for all.” The ad will run in USA Today, the Washington Post, Roll Call, and the Washington, DC-metro edition of Newsweek magazine.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Seasonal Strategies for Maintaining a Safe & Efficient Fleet Year-Round

Prepare your fleet for every season! From winterizing vehicles to summer heat safety, our eBook covers essential strategies for year-round fleet safety. Download now to reduce...

Streamline Compliance, Ensure Safety and Maximize Driver's Time

Truck weight isn’t the first thing that comes to mind when considering operational efficiency, hours-of-service regulations, and safety ratings, but it can affect all three.

Improve Safety and Reduce Risk with Data from Route Scores

Route Scores help fleets navigate the risk factors they encounter in the lanes they travel, helping to keep costs down.

Celebrating Your Drivers Can Prove to be Rewarding For Your Business

Learn how to jumpstart your driver retention efforts by celebrating your drivers with a thoughtful, uniform-led benefits program by Red Kap®. Uniforms that offer greater comfort...