Pelican BioThermal, a global name in temperature-controlled packaging, is unifying its brand across the globe.
The company says it now will be known worldwide as Peli BioThermal.
After growing its BioPharma division through acquisitions from 2012 to 2014, Pelican Products, Inc. of Torrance, Calif., rebranded the division as Pelican BioThermal in the Americas and Peli BioThermal in Europe.
But the work of Peli BioThermal and its customers now is increasingly global, the company said.
“Customers who use our products and services operate in many different markets across the world,” said David Williams, president of Peli BioThermal. “One name creates consistency for them and firmly positions us as a brand they recognize and trust, regardless of location.”
Peli BioThermal’s unified global brand heralds its evolving direction. The company plans to launch an additional portfolio of offerings, including thermal shippers, rental programs, outsourcing services and new technology that connects all aspects of the cold chain for its customers. Peli BioThermal also will add new service centers to support expanded offerings.
The change to the company’s brand name takes effect immediately, the company said, and a new website is expected to launch in the coming weeks, with further brand changes throughout the year. Until then, visit pelicanbiothermal.com to learn more about the range of Peli BioThermal products and offerings.
