FourKites launches Food and Beverage Customer Advisory Board to improve supply chain solutions
Key takeaways
- FourKites forms a Food and Beverage Customer Advisory Board to guide product development for F&B supply chains.
- Board members provide insights on cold chain management, demand volatility, and operational challenges.
- Customer feedback drives AI tools and app features, improving shipment visibility and operational efficiency.
FourKites recently launched its Food and Beverage Customer Advisory Board, a vertical-specific board designed to strengthen customer partnerships and guide product innovation in the food and beverage sector. The company, which provides AI-driven supply chain transformation and real-time visibility solutions, will leverage the board to ensure its products address the specific demands of F&B supply chains, including cold chain management and demand volatility.
The advisory board includes eight supply chain leaders from major companies
- James Glover: CHEP, VP of customer experience (chairperson)
- Brett Frankenberg: Coke Consolidated, SVP of technology, process, and systems
- Erica Westenbroek: Land O'Lakes, VP of logistics and planning
- Gareth Osborn: McCain Foods, VP of NA supply chain
- Jeff Lough: Tyson, SVP of supply chain
- Jeremy Druckemiller: US Foods, VP of transportation and logistics supplier management
- Keith Mowery: United States Cold Storage, EVP of logistics and West region
- Mike Malone: Niagara Bottling, VP of logistics
With more than 160 years of combined experience, the advisory board will provide guidance on product roadmaps, feature prioritization, emerging challenges, market validation, best practices, and direction through collaborative feedback.
The company has also launched AI-powered digital workers to automate supply chain workflows, handling tasks such as carrier appointment scheduling, document collection, and customer service inquiries. The Coca-Cola Company has seen shipment inquiry response times drop from a 90-minute SLA to just seconds, freeing hundreds of hours annually for higher-value work.
"Building vertical-specific advisory boards with executives who understand their industry's unique operational demands allows us to deliver more targeted solutions," Mathew Elenjickal, FourKites founder and CEO, stated. "This approach ensures we're developing capabilities that address the specific requirements of food and beverage supply chains, from cold chain management to demand volatility."
This piece was created with the assistance of generative AI tools and was edited by our content team for clarity and accuracy.