LaSalle expands distribution of ice cream

    May 14, 2008
    LaSalle Brands Corporation has announced a major expansion of distribution of its packaged super premium ice creams.

    LaSalle Brands Corporation has announced a major expansion of distribution of its packaged super premium ice creams as well as the launch of a new line of super premium ice cream novelty products.

    Currently distributed only to supermarkets, grocery, and convenience stores in New York, LaSalle ice creams are the city’s third best-selling brand. The distribution expansion is slated to place LaSalle’s 17 ice cream flavors in groceries and convenience stores throughout New Jersey, Pennsylvania, and the Great Chicago IL market early in summer 2008.

    Additional expansion is planned to make LaSalle ice creams available to consumers in Connecticut, Ohio, Maryland, Virginia, and North and South Carolina before the end of the third quarter of 2008.

    Voice your opinion!

    To join the conversation, and become an exclusive member of FleetOwner, create an account today!

    Continue Reading

    Sponsored Recommendations

    Downtime is expensive. This guide shows you how to keep your eet running, reduce repair surprises, and protect your margins—because when your trucks aren’t moving, you’re not...
    Learn how fast oil changes can optimize vehicle downtime for fleet owners. Improve revenue and employee productivity while ensuring customer satisfaction with efficient maintenance...
    Unlock proven strategies to streamline operations, lead your team, and keep your eet moving forward – all in one guide.
    Commercial fleets bear a heavy burden from economic uncertainty, operational costs, and litigation risks. In-cabin video technology offers opportunities to reduce fleet expenses...