Fresh & Easy to open 48 stores in California

Sept. 28, 2007
Tesco announced plans for its United States venture, Fresh & Easy Neighborhood Market, to open grocery stores throughout the “Inland Empire” of California.

Tesco announced plans for its United States venture, Fresh & Easy Neighborhood Market, to open grocery stores throughout the "Inland Empire" of California. This area in Southern California is in Riverside and San Bernardino counties.

Fresh & Easy identified 48 store locations in the Inland Empire, with some sites already under consideration. At roughly 10,000 square feet, these neighborhood markets will be smaller than the typical supermarket to give customers a faster, easier shopping experience. The company also plans to open stores throughout Southern California, Phoenix AZ, and Las Vegas NV starting in November.

The company’s Riverside distribution center is projected to employ approximately 1,500 to 2,000 employees over the next five years, and the 48 stores initially will bring nearly 1,400 more jobs to the area.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

What challenges are top of mind for fleet professionals in 2025? Get exclusive insights from the 2025 Fleet Trends Survey and discover where the industry is headed next.
The most successful fleets accomplish more than delivering freight. To accomplish this, fleets need a fuel that’s reliable, more economical and more sustainable. That fuel is ...
Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize...
Learn how eets can enhance truck utilization and minimize safety incidents using business intelligence and AI. Delve into innovative practices, technology integration and real...