Fresh & Easy Neighborhood Market announced the arrival of the first in its fleet of distribution trailers that will showcase the firm’s goal to be a good steward of the environment.
Tim Mason, Fresh & Easy’s chief executive officer, said, “As a new company in the United States, we have had the opportunity to work with leaders in ‘green’ technology to create, from the ground up, an entire fleet of aerodynamic, fuel-efficient, and neighborhood-conscious trailers in our first round of manufacturing.”
A highlight of the bright-white trailers includes a hybrid refrigeration vector unit that minimizes the amount of diesel used to safely cool and transport store products. All Fresh & Easy trailers will include automatic refrigeration shut-off when optimum temperature is reached inside the cooling chamber, as well as a complete engine shut-off once parked at the stores. Electrical stand-by technology will also minimize the impact on the environment by using no diesel fuel to run refrigeration units on the trailers while parked at the distribution center.
The trailers are designed to reduce audible noise by 66 percent. For example, Fresh & Easy Neighborhood Market trailers will contain roll-up doors rather than liftgate trailers to minimize noise. Drivers will also be committed to a zero-noise policy in the truck cabs while unloading at stores.
Specific site “route mapping” will ensure community safety by limiting deliveries during school hours and/or along major pedestrian traffic areas. Fresh & Easy is also regulating distribution times in accordance with its good-neighbor standards.