Under the leadership of Mayor Thomas Menino, the Boston Police Department will launch a new way to engage with communities and build trust among Boston’s youth.
Dubbed “Operation Hoodsie Cup,” (www.operationhoodsiecup.org) Boston Police officers will operate a Hood Ice Cream truck and hand-deliver Hoodsie Cups to kids in pre-determined areas of the city. This one-on-one contact and trust-building approach will create new channels for communication between the police and youth in each of Boston’s neighborhoods. The program is slated to run through September 6, 2010.
“This new initiative will complement our first in the nation Text-a-Tip program and offer yet another way for residents to be connected with our public safety officers,” said Menino. “I want to thank Hill Holliday and the Hood Company for their participation in our efforts to create a better city for everyone.”
At various times, Boston police officers will drive the BPD Hood Ice Cream Truck through neighborhoods to hand out Hoodsie Cups and engage with youth. The Hood truck stops will take place along pre-determined routes in each police district throughout Boston and will be announced via BPDNews.com. Hill Holliday developed the concept and design for Operation Hoodsie Cup and partnered with Boston Police and Hood to create the BPD-designed ice cream delivery truck.
Hill Holliday, based in Boston with offices in New York, Greenville SC, and Irvine CA, can be found at www.hhcc.com and on Twitter at twitter.com/hillholliday.
Founded in 1846 in Charlestown MA by Harvey Perley Hood, HP Hood LLC has extended its New England roots and now distributes dairy products throughout the United States. It is one of the country’s largest branded dairy operators with 22 manufacturing plants in the United States.
