Refrigeratedtransporter 687 Tcby Logo

TCBY launches mobile frozen yogurt truck

May 23, 2012
TCBY recently launched its new frozen yogurt truck platform in Charlotte NC as part of its expansion.

TCBY recently launched its new frozen yogurt truck platform in Charlotte NC as part of its expansion. The company says the mobile truck model is the first of its kind and will meet the demand for more accessibility to TCBY products.

This truck features four flavors with a rotating variation of TCBY’s product line. The truck also offers a range of toppings. A Facebook page tells the daily location of the truck throughout the area: www.facebook.com/tcby.truck.

Pioneering the endeavor is area developer and franchisee Samuel Batt. Batt, who piloted the company’s first self-serve store and owns 10 TCBY locations, partnered with the company to open and/or franchise 23 self-serve locations in North Carolina and South Carolina within the next three years.

With more than 30 years of experience, TCBY has 380-plus franchise locations in 47 states. The company recently launched its new frozen yogurt classification called “Super Fro-Yo,” as well as Greek frozen yogurt, which has the same nutritional benefits of Super Fro-Yo plus twice the protein. TCBY is part of Mrs Fields Famous Brands.

Access www.tcby.com or www.tcbyfranchise.com for more information.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...

Fleet Industry Benchmarks: How does your fleet stack up?

Discover how your fleet compares to industry benchmarks and gain insights from a 2024 Benchmarking Report on maintenance spend, turnaround time, and more. Join us to identify ...

Build a Tolling Program to Manage Toll Fees and Risks

Fleets looking to effectively manage their operational costs should consider their tolling costs. Download the PrePass whitepaper, “Build a Tolling Program to Manage Toll Fees...

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...