Refrigeratedtransporter 767 Schwansnewtruck

Schwan's home delivery fleet gets makeover

July 21, 2010
Many Americans have come to know and recognize the big yellow Schwan’s truck, but few are aware that it’s actually green.

Many Americans have come to know and recognize the big yellow Schwan’s truck, but few are aware that it’s actually green. Schwan’s Home Service, a direct-to-home food delivery business with a large propane fleet, has given those yellow trucks a makeover, making them more recognizable with brighter coloring and bigger logos.

Something else that’s green and provides food for thought: Almost 90% of Schwan’s 6,000 trucks run on propane, a cleaner-burning fuel that results in fewer engine emission contaminants. These trucks are also roughly 6,000 pounds lighter, resulting in increased fuel economy. Along with being more fuel-efficient, the trucks are also quieter and safer to operate.

“We are very excited to continue our tradition of propane-fueled trucks in a sleek, new model,” said Scott McNair, president of The Schwan Food Company. “While our customers are sure to recognize the outside of our trucks, it is important that they know that inside there is a fuel-efficient machine that is safer for our environment.”

Company founder Marvin Schwan began using propane in his trucks in the early 1970s in response to oil embargoes. The investment has not only been efficient and better for the environment, but also economical, as the company has saved millions of dollars since the 1970s. The new trucks’ fuel tanks are painted green in honor of its propane use.

A business unit of The Schwan Food Co, Schwan’s Home Service markets and distributes more than 350 frozen foods through home-delivery and mail-order services. Product lines include the company’s signature ice cream, pizza, meats, seafood, ethnic specialties, breakfast items, and desserts. Based in Marshall MN, Schwan’s Home Service has nearly 500 local sales and distribution centers across the continental United States. Visit or call 1-888-SCHWANS.

The Schwan Food Co’s subsidiaries employ approximately 18,000 people in the United States and Europe. To learn more, visit

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!