Refrigeratedtransporter 829 Boston Market Logo

Overhill Farms partners with Boston Market

Nov. 11, 2010
Overhill Farms Inc has been chosen as the exclusive licensee of the Boston Market brand of retail frozen foods, which are sold in most major grocery chains nationwide.

Overhill Farms Inc has been chosen as the exclusive licensee of the Boston Market brand of retail frozen foods, which are sold in most major grocery chains nationwide. As part of the agreement, Overhill Farms will assume responsibility for manufacturing, distribution, and marketing of Boston Market frozen meals, gravies, and other products.

James Rudis, chairman and chief executive officer of Overhill Farms, said, “This is a very significant event for Overhill Farms. We have the opportunity to take a premier brand with a proven track record of sales, and grow that brand with product innovations and strategic pricing.”

The agreement has a five-year term with options for two additional five-year renewals and is effective July 1, 2011. Until then, Boston Market products will continue to be produced by the current licensee. Rudis said the agreement with Boston Market is royalty-based and does not require an initial investment upon contract execution.

Overhill Farms will immediately begin working with Boston Market and will work with retailers on pricing, marketing, and promotion plans.

“In addition to the opportunities this agreement creates, we think it also positions Overhill Farms to seek additional non-competing brand licenses,” Rudis said.

Overhill Farms supplies prepared frozen foods for branded retail, private label foodservice, and airline customers. Its product line includes entrees, plated meals, bulk-packed meal components, pastas, soups, sauces, poultry, meat and fish specialties, as well as organic and vegetarian offerings. Its customers include Jenny Craig Inc, Safeway Inc, Panda Restaurant Group Inc, Pinnacle Foods Group LLC, and American Airlines Inc. Visit www.OverhillFarms.com for more information.

Golden CO-based Boston Market offers fresh, home-style meals in more than 490 locations from coast to coast.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...

Fleet Industry Benchmarks: How does your fleet stack up?

Discover how your fleet compares to industry benchmarks and gain insights from a 2024 Benchmarking Report on maintenance spend, turnaround time, and more. Join us to identify ...