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DeCA names Superior Farms lamb, veal supplier

April 3, 2012
The Defense Commissary Agency (DeCA) has awarded its nationwide lamb and veal business to Superior Farms. More than 250 commissaries will now be on the program.

The Defense Commissary Agency (DeCA) has awarded its nationwide lamb and veal business to Superior Farms. More than 250 commissaries will now be on the program.

DeCA operates a worldwide chain of commissaries that provide groceries to military personnel, retirees, and their families, offering savings to these patrons. In years past, the agency maintained multiple suppliers across the nation. Management decided that, to be most effective and provide the freshest supply chain, they needed the program to be under one national umbrella.

“We’re thrilled to supply American products to American troops and retired military from coast-to-coast,” said Craig Powell, vice-president of sales and marketing for Superior Farms. “It’s the highest quality product available to military patrons, and at the same time it’s a great boost to our dedicated American family ranchers.”

Global Military Marketing (GMM) is the actual contract holder to DeCA and will provide the ROA contract and sales network needed to service the account. With more than 75 sales representatives and 490 merchandisers worldwide, the company will support Superior Farms mission to provide innovation, quality, and customer focus.

DeCA allows approved patrons to purchase goods at cost, plus a 5% surcharge. The agency feels that providing these savings help support military families and recruit and retain the best and the brightest military personnel.

The commissaries will be carrying a total of 53 SKUs nationwide, offering the full range of primal and subprimals as well as further processed and case-ready items. A number of packaging types will be implemented in different parts of the nation to maintain freshness and optimize shelf life.

Founded in 1963 with headquarters in Davis CA, Superior Farms supplies products and services in the United States, Canada, and more than 10 nations. The company has about 400 employee-owners at its nationwide network of facilities and offices. Visit for full details.

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