ICEE Company switches to SmartDrive

May 28, 2013
The ICEE Company is implementing the SmartDrive Safety and Fuel programs across its entire fleet.

SmartDrive Systems announced that The ICEE Company, producer of a leading brand in the frozen carbonated beverage industry, is implementing the SmartDrive Safety and Fuel programs across its entire fleet. The company will be using the system to develop focused driving skills training programs aimed at reducing risk and generating fuel savings.

”Having used another system in the past we were already sold on the benefits of event-triggered video capture to improve driving skills,” said Rod Sexton, vice-president of operations at The ICEE Company. “We chose to switch to SmartDrive because of the support and the coaching programs that come with the product. With the clip reviews and grading of clips, along with SmartDrive’s support, we believe we will see more efficient drivers and a measurable reduction in collisions.”

The ICEE Company fleet of 680 distribution and service vehicles operates from more than 100 service centers nationwide and consists of light- and medium-duty trucks and vans. Based in Ontario CA, the company has approximately 1,000 employees in the United States, Canada, and Mexico.

The SmartDrive integrated system of onboard video and audio and vehicle data capture systems detects risky and inefficient driving actions. The SmartDrive Review Center categorizes and prioritizes the triggered driving events based on more than 70 observations. This information is then used to provide scientifically based, focused training and coaching programs that target and prioritize areas needing improvement.

“SmartDrive’s safety program is designed to identify the most unsafe or inefficient driving skills to provide a true picture of what is really happening on the road,” said Steve Mitgang, chief executive officer of SmartDrive.

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