Fresh Nation, the online marketplace for farmers markets, has announced a strategic partnership with Pleasantville Farmers Market. It will operate an online storefront for the New York-based farmers market, letting consumers place orders from market vendors and receive same-day home delivery from a Fresh Nation personal shopper.
Fresh Nation delivers food direct from farmers markets to consumers by bringing local farmers markets together into an online shopping destination, enabling farmers at the markets to reach new customers who do not normally make it to the market. The company employs trained food shoppers to go to the markets and personally fill online orders. After receiving orders for Saturday delivery from Westchester residents, Fresh Nation fills these orders at the Pleasantville Farmers Market and drives them to customers’ homes.
Peter Rogovin, chairman of Foodchester Inc, operator of Pleasantville Farmers Market, said, “Many people who would love to buy their food at the Pleasantville Farmers Market are too busy, or out of town, or homebound, so partnering with Fresh Nation helps solve those shoppers’ problems.”
Fresh Nation users can select items by food type or can see offerings from specific vendors; a personal shopper fills their order at the market on Saturdays and delivers same-day to their home. The Pleasantville Farmers Market is providing direct access to its online store at Fresh Nation through the market’s website at www.pleasantvillefarmersmarket.org. Customers can also reach the market online, and additional stores for farmers markets held throughout Westchester and Fairfield counties on different days of the week, at www.freshnation.com.
Under its partnership with the Pleasantville Farmers Market, Fresh Nation’s prices are the same as those charged in the market, demonstrating the alignment between the physical market and its online presence. In addition, Fresh Nation charges a $5 delivery fee.
Fresh Nation’s online platform connects farmers, food artisans, farmers markets, and consumers who love to eat fresh local food, delivering customer orders to homes and offices direct from local farmers markets. Access Fresh Nation at www.freshnation.com.
