Pocono Produce unveils its new brand identity

May 2, 2013
Pocono Produce Co Inc has unveiled a new brand identity to more accurately market its capabilities and product offerings to the foodservice and retail industries.

Pocono Produce Co Inc, one of the nation’s leading independent food distribution companies, has unveiled a new brand identity to more accurately market its current capabilities and product offerings to the foodservice and retail industries.

The rebranding, which includes a new look, increased services, and name change to Pocono ProFoods, connects more than 70 years of history to the company’s vision for the future.

Founded in 1940 by Edward K Driebe, Pocono Produce Co outgrew its name a long time ago as it added product categories ranging from grocery items to fresh meats and seafood. As early as the 1950s, it embraced selling frozen food as it grew in popularity and hasn’t stopped adding categories since then.

“Although produce remains a very important aspect of our business, Pocono ProFoods just better describes who we are, what we do, and where we are going,” said Terrence Snyder, president of Pocono ProFoods.“We still remain an independent family-owned business which is now operated by the second and third generations.”

Pocono ProFoods delivers products to independent and multi-location restaurants, schools, institutions, and universities throughout 12 states in the Northeast and Mid-Atlantic. To learn more, visit www.poconoprofoods.com.

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