Refrigeratedtransporter Com Sites Refrigeratedtransporter com Files Uploads 2015 01 United Fresh Produce Association Logo

United Fresh starts new year with fresh new look

Jan. 21, 2015
The United Fresh Produce Association has formally announced its new association logo and redesigned website at
The United Fresh Produce Association has formally announced its new association logo and redesigned website at “January is symbolically a time of fresh starts,” said Tom Stenzel, United Fresh president and chief executive officer. “As we move into the new year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.” The new brand aims to elevate the association’s mission to build a stronger connection across the United Fresh supply chain, encompassing grower-shippers, fresh-cut processors, wholesaler-distributors, retail-foodservice operators, floral, and industry service providers. This is expressed visually within the modern element—the halos—paired with a traditional type treatment representing the association’s history of more than a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features, and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, association commentary, and a spotlight on industry achievements. Founded in 1904, United Fresh brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers, and allied associations. For more information, access or call 202-303-3400.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...