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United Fresh starts new year with fresh new look

Jan. 21, 2015
The United Fresh Produce Association has formally announced its new association logo and redesigned website at www.unitedfresh.org.
The United Fresh Produce Association has formally announced its new association logo and redesigned website at www.unitedfresh.org. “January is symbolically a time of fresh starts,” said Tom Stenzel, United Fresh president and chief executive officer. “As we move into the new year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.” The new brand aims to elevate the association’s mission to build a stronger connection across the United Fresh supply chain, encompassing grower-shippers, fresh-cut processors, wholesaler-distributors, retail-foodservice operators, floral, and industry service providers. This is expressed visually within the modern element—the halos—paired with a traditional type treatment representing the association’s history of more than a century of dedication to the produce industry.
The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features, and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, association commentary, and a spotlight on industry achievements. Founded in 1904, United Fresh brings together companies across every segment of the fresh produce supply chain, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers, and allied associations. For more information, access www.unitedfresh.org or call 202-303-3400.

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