Refrigeratedtransporter Com Sites Refrigeratedtransporter com Files Uploads 2016 04 Strawberries 0

Whole Foods Market expands CIW partnership

April 1, 2016
Whole Foods Market will be the first food retailer to offer strawberries certified by the Fair Food Program, a partnership that brings together workers, consumers, growers, and retailers in support of humane labor standards and fairer wages in US agriculture.

Whole Foods Market will be the first food retailer to offer strawberries certified by the Fair Food Program, a partnership that brings together workers, consumers, growers, and retailers in support of humane labor standards and fairer wages in US agriculture.

The supermarket chain began supporting the Fair Food Program in 2008, four years before any other supermarket joined the effort. By offering Fair Food strawberries, Whole Foods Market has agreed to pay an additional amount for each case of strawberries it purchases, with the extra money being passed on to farmworkers to supplement their income. The program also requires suppliers to sign a code of conduct, outlining specific social responsibility criteria; the code is then verified by a third party.

The Coalition of Immokalee Workers (CIW), a worker-based human rights organization, initially launched the Fair Food Program with the goal of creating systemic changes for Florida tomato pickers who routinely faced harsh working conditions. After the success of its tomato program, the CIW has expanded its efforts to include strawberries.

The first certified strawberries will come from Florida-based grower Sunripe Certified Brands, a key supplier to Whole Foods Market and an advocate of the Fair Food Program.

Whole Foods Market and Sunripe Certified Brands also announced they would be the first to use the new Fair Food Program label on both strawberry and tomato packages. The label was developed by the Fair Food Program to help shoppers identify produce that complies with the industry worker welfare program.

Certified and labeled products from Sunripe Certified Brands are in limited supply and will be sold in Whole Foods Market stores primarily in the Southeast as supply allows.

See more at www.wholefoodsmarket.com.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...