Whole Foods Market will be the first food retailer to offer strawberries certified by the Fair Food Program, a partnership that brings together workers, consumers, growers, and retailers in support of humane labor standards and fairer wages in US agriculture.
The supermarket chain began supporting the Fair Food Program in 2008, four years before any other supermarket joined the effort. By offering Fair Food strawberries, Whole Foods Market has agreed to pay an additional amount for each case of strawberries it purchases, with the extra money being passed on to farmworkers to supplement their income. The program also requires suppliers to sign a code of conduct, outlining specific social responsibility criteria; the code is then verified by a third party.
The first certified strawberries will come from Florida-based grower Sunripe Certified Brands, a key supplier to Whole Foods Market and an advocate of the Fair Food Program.
Whole Foods Market and Sunripe Certified Brands also announced they would be the first to use the new Fair Food Program label on both strawberry and tomato packages. The label was developed by the Fair Food Program to help shoppers identify produce that complies with the industry worker welfare program.
Certified and labeled products from Sunripe Certified Brands are in limited supply and will be sold in Whole Foods Market stores primarily in the Southeast as supply allows.
See more at www.wholefoodsmarket.com.